Jared Short Named Market President for Oregon

I am pleased to announce that Jared Short has accepted the position of market president of Regence BlueCross BlueShield of Oregon. He will join the Regence team on July 20, and will be located in the Portland office.

It is especially gratifying to welcome Jared back to the Regence family. Many of you might know him through his previous work with our company. During his seven years with Regence, Jared participated in several innovative and pivotal projects involving Sales, Marketing, Finance, Business Intelligence and Consumer Directed Health Care Systems. In fact, Jared was one of the three leaders who designed and created the Engine (myregence.com). At the time, the idea to provide cost and quality information directly to members, and to foster a community of collaboration around health and wellness, was relatively unknown in the industry.

His recent tenure as Chief Marketing and Underwriting Officer of our sister plan, BlueCross BlueShield of Montana, has only served to strengthen his abilities and enrich his portfolio of skills. And while I know our colleagues in Montana are sorry to lose him, he is the right leader for the Oregon market and we are fortunate to have him back on our team.

Jared and his wife, Michelle, together with their three children (Cameron, Ashley and Sidney) are expected to complete their move to Portland by the end of the summer.

I know that Jared is placing a priority on meeting with all of you, and that you will begin hearing from him directly over the coming months. In the meantime, please join me in welcoming Jared back to our team.

Thank you

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